WE’RE REBRANDING TO PACIFIC FUEL HAUL
Feb 14 2014
Hooker Pacific’s Fuel Haulage division is undertaking a rebranding exercise into Pacific Fuel Haul Limited as a reflection of its establishment as a separate company and legal entity within the Transport Investment Limited Group (TIL) from the beginning of December.
As a transport operator, Hooker Pacific has two main operations – Hooker Pacific General Freight, and Hooker Pacific Fuel Haulage, says the company’s Director of Marketing and Development, Alan Terris. “The need to rebrand is because we wish to bring our freighting companies closer together and gain efficiencies,” explains Alan. “The Hooker Pacific brand continues to become more synonymous with general freight. Meanwhile Hooker Pacific’s Fuel Haul division continues to grow and it has become apparent that our existing as well as potential customers in this market wish to deal with a specialist provider who is totally immersed in that industry.” With the largest dedicated tanker fleet outside of Fonterra, Pacific Fuel Haul Limited’s customers will receive benefits of dealing with a specialised company who have developed systems responding to their industry, says the company’s CEO, Andy Stanley. “This will lead to further streamlined service improvements such as the continued development of online software linked to in-cab technology,” says Andy. “We will continue with our hi-vis livery and will start to roll out logo changes from Hooker Pacific to Pacific Fuel Haul Limited over the coming months.”